Nommon participates in various events on urban transport digitalisation and mobility analysis in Mexico City
Miembros del equipo de Nommon participaron recientemente en diversos eventos organizados en Ciudad de México, donde expertos del sector público, privado y académico se reunieron para debatir sobre la digitalización del transporte público y el uso de tecnologías de big data e inteligencia artificial para el análisis de la movilidad.
At the end of February, Ricardo Herranz, CEO of Nommon, Luisa Chaves, Business Development Director, and Marc Jacob and Raquel Silva, Business Development Engineers, travelled to Mexico City to participate in various activities on urban transport digitalisation and the use of data from mobile networks and other big data sources for mobility planning and management. Alongside partners and clients — including GIZ Mexico, E-Mobilitas, Steer, Red Planners, and Universidad Iberoamericana — many professionals from public administration, the private sector, researchers, and representatives from civil society and international cooperation organisations, the Nommon team was able to discuss new trends in public transport, initiatives to promote more accessible, safe, and sustainable mobility, and the role of data analytics and new technologies in this challenge.
Conference “Next stop 2025: Innovating urban mobility in Mexico”
As part of the project “Digitalisation of public transport in Mexican cities”, led by the German Agency for International Cooperation, GIZ Mexico, the Nommon team was invited to participate in the event “Next Stop 2025: Innovating Urban Mobility in Mexico”, organised by GIZ Mexico, the Secretaría de Desarrollo Agrario, Territorial y Urbano (SEDATU), the Instituto de Políticas para el Transporte y el Desarrollo (ITDP), KfW, and Tumi. This in-person conference, held from 25 to 27 February, brought together around 130 attendees at the Fiesta Americana Hotel to discuss various innovative solutions to transform mobility in Mexico, addressing global and local trends from technological, financial, and regulatory perspectives.
On the first day, Ricardo and Marc took part in the session “The role of digitalisation in transforming urban mobility”. Marc presented the main findings of a study carried out in collaboration with E-Mobilitas on the digitalisation of public transport in different Mexican cities. In his presentation, he stressed that digitalisation is not an end itself, but a key tool for enabling transport transformation and improving urban mobility. He also addressed the challenges governments face in implementing these technologies, including technical barriers, financial constraints, and resistance to change in decision-making processes. Ricardo participated in a discussion panel on transport digitalisation in Mexico. During his speech, he emphasised the importance of public-private collaboration and the need to advance in data collection and integration to support informed decision-making in transport planning and operations, improving service quality and the end-user experience. As part of these activities, Nommon also took part in the recording of a podcast discussing the study presented by Marc, which allowed for a deeper exploration of the technologies with the greatest potential to contribute to the sustainable development of transport in Mexico.