Nommon participates in FiturTechy, the space at FITUR dedicated to technology, innovation, and sustainable tourism

29.01.2024 · Tourism

Nommon participates in FiturTechy, the space at FITUR dedicated to technology, innovation, and sustainable tourism

Ricardo Herranz, CEO of Nommon, participated in the panel “Building Horizons: Innovations to Revolutionise Cities.”

On January 24th, the 44th edition of the International Tourism Fair, FITUR 2024, kicked off at Ifema, Madrid. The event began with the inauguration of the FiturTechy space, organised by the Instituto Tecnológico Hotelero (ITH), dedicated to showcasing and discussing the latest technological trends in the tourism sector. This year’s theme was “Total Recall,” inspired by the 1990 American science fiction film, to allude to new experiences that challenge and redefine the industry. Nommon participated in the first panel of this forum, in the session “Building Horizons: Innovations to Revolutionise Cities.” Ricardo Herranz, CEO of Nommon, shared the stage with Miguel Ángel Liébanas, from TrendSights, and Íñigo Valenzuela, from Smartvel. Diego Docavo, from Gobe Studio, moderated the debate, focusing on the potential of new data sources to understand and predict trends, the role of artificial intelligence, and the importance of bringing these technologies to the public sector to promote initiatives for sustainable cities.